“Content marketing is all the marketing that’s left.”

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“Quality Content = Utility x Inspiration x Empathy”

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“Traditional marketing and advertising is telling the world you’re a rock star.
Content Marketing is showing the world that you are one.”

Robert Rose - Chief Strategy Officer, Content Marketing Institute

“Content marketing is all the marketing that’s left.”

Seth Godin - Author, Entrepreneur, Teacher

“Quality Content = Utility x Inspiration x Empathy”

Ann Handley - MarketingProfs

“Traditional marketing and advertising is telling the world you’re a rock star.
Content Marketing is showing the world that you are one.”

Robert Rose - Chief Strategy Officer, Content Marketing Institute
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